| Effective Term: | 2024/05 |
| Institute / School : | Institute of Innovation, Science & Sustainability |
| Unit Title: | Introduction to Strategic Planning |
| Unit ID: | BSMAN2002 |
| Credit Points: | 15.00 |
| Prerequisite(s): | Nil |
| Co-requisite(s): | Nil |
| Exclusion(s): | Nil |
| ASCED: | 080307 |
| Other Change: | |
| Brief description of the Unit |
This course has been designed to introduce students to the fundamentals of strategic planning. It will examine strategic planning terminology, concepts and processes; analysis and interpretation of relevant markets; capability assessment of the organisation; existing and potential competitors and allies.
Students will develop strategic plans based on understanding key strategic planning concepts, techniques and formats and legal and ethical frameworks. Students will develop organisational vision and mission statements. Students will undertake the analysis and evaluation of global and domestic political, economic, social and technological developments affecting the business environment and will apply well known techniques and methodologies to the assessment of internal organisational capability and external competitive forces. Students will research and develop a strategic plan for a new product. |
| Grade Scheme: | Graded (HD, D, C, P, MF, F, XF) |
| Work Experience Indicator: |
| No work experience |
| Placement Component: No |
| Supplementary Assessment:Yes |
| Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment |
| Course Level: |
| Level of Unit in Course | AQF Level(s) of Course | | 5 | 6 | 7 | 8 | 9 | 10 | | Introductory | | | | | | | | Intermediate | | |  | | | | | Advanced | | | | | | |
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| Learning Outcomes: |
| Knowledge: |
| K1. | Explain strategic planning terminology, concepts, techniques and formats |
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| K2. | Recognise the underlying principles of global and domestic political, economic, social and technological developments that will impact on strategic planning |
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| K3. | Appreciate the necessity to develop an organisations vision, mission and goals as part of the strategic planning process |
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| K4. | Describe the technical principles needed to assess organisational capability |
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| Skills: |
| S1. | Analyse and evaluate information and concepts from both internal and external business environments to provide a sound basis for strategic planning |
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| S2. | Research and critically analyse a range of organisations and their visions, missions and goals. |
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| S3. | Employ appropriate strategic theory to the development of a strategic plan. |
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| Application of knowledge and skills: |
| A1. | Choose appropriate research methods to evaluate a number of organisations strategic planning processes |
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| A2. | Present the results of analysis and planning in a brief/proposal/report with confidence and autonomy, using professional judgement. |
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| A3. | Develop a strategic plan with some depth and relevance to the organisational context. |
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| Unit Content: |
This course is designed to introduce students to the fundamentals of strategic planning. It will examine strategic planning terminology, concepts and processes; analysis and interpretation of relevant markets; capability assessment of the organisation; existing and potential competitors and allies. Students will develop organisational vision and mission, analyse and evaluate global and domestic political, economic, social and technological developments and apply assessment of internal organisational capability and external competitive forces to planning development.
Students will understand the impact of legal, social, environmental and ethical obligations upon business planning and will incorporate these obligations into planning practices Finally, students will develop strategic plans based on understanding the key strategic planning concepts, techniques and formats and legal and ethical frameworks. |
| Graduate Attributes: |
| | Learning Outcomes Assessed | Assessment Tasks | Assessment Type | Weighting | | 1. | K2, K3, S1, S2, A1, A2 | Research and critically analyse the strengths and weaknesses of a range of organisations and their visions, missions and goals. | Case study/ Report/ Presentation | 10-20% | | 2. | K2, K3, S1, S3, A1, A2, A3 | Research and develop a strategic plan for a new product or service. Documents must include: vision and mission statement; competitors and allies; subsidiary plans or strategies; current trends and issues; implementation strategy; budget; applicable legislation; and evaluation mechanisms. | Report/ Essay/ Portfolio/ Group presentation | 30-50% | | 3. | K1, K2, K3, K4, S1 | Invigilated examination in which students demonstrate applied understanding of the fundamentals and theories learnt through workshops, online discussions, readings and assessments. | Examination | 40-60% |
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