| Effective Term: | 2024/05 |
| Institute / School : | Institute of Innovation, Science & Sustainability |
| Unit Title: | Introduction to Marketing |
| Unit ID: | BSMAN2003 |
| Credit Points: | 15.00 |
| Prerequisite(s): | Nil |
| Co-requisite(s): | Nil |
| Exclusion(s): | Nil |
| ASCED: | 080307 |
| Other Change: | |
| Brief description of the Unit |
This course introduces students to the basic principles and practices of marketing and marketing planning processes. On completion of this course, student should be able to understand the marketing environment and how consumers behave in it. Students will also be exposed to the foundations of marketing research and the marketing mix. Here student will have the opportunity to explore areas such as product development, distribution, pricing concepts and promotion. Bringing these elements together, students will learn about the importance of marketing strategy and planning. This course provides the foundation knowledge and skills for all other marketing courses |
| Grade Scheme: | Graded (HD, D, C, P, MF, F, XF) |
| Work Experience Indicator: |
| No work experience |
| Placement Component: No |
| Supplementary Assessment:Yes |
| Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment |
| Course Level: |
| Level of Unit in Course | AQF Level(s) of Course | | 5 | 6 | 7 | 8 | 9 | 10 | | Introductory | | | | | | | | Intermediate | | |  | | | | | Advanced | | | | | | |
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| Learning Outcomes: |
| Knowledge: |
| K1. | Analyse internal and external issues which impact on market planning and activities |
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| K2. | Account for organisational social responsibility as part of the marketing planning strategy |
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| K3. | Identify a range of marketing approaches and strategies to address organisational issues |
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| K4. | Articulate elements of the marketing mix and the significance of each component |
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| K5. | Recognise the global influences on marketing strategies and the impact on marketing planning |
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| Skills: |
| S1. | Analyse organisational problems, research market needs and develop marketing recommendations |
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| S2. | Select appropriate technology to research, develop and/or present marketing data, findings and/or recommendations |
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| S3. | Select appropriate technology to research, develop and/or present marketing data, findings and/or recommendations |
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| Application of knowledge and skills: |
| A1. | Use initiative and judgement in applying marketing strategy to the marketing planning process |
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| A2. | Adapt marketing research, strategy and/or planning processes to suit organisational requirements using professional judgement and critical thinking. |
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| A3. | Show leadership, self-direction, and professionalism in developing and presenting marketing strategies that address organisational issues |
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| Unit Content: |
This course introduces marketing and the marketing planning process. It presents marketing terminology, marketing analysis, elements of the marketing mix and various legal and ethical requirements which impact on the marketing process. In particular the course addresses how various marketing tools can be applied in the development of marketing and positioning strategies for different industries. |
| Graduate Attributes: |
| | Learning Outcomes Assessed | Assessment Tasks | Assessment Type | Weighting | | 1. | K1, K5, S1, S2, S3, A1, A2, A3 | Individual assessment which assesses marketing fundamentals, practices and theories. | Individual assignment – Short answer questions/ Case study | 20-40% | | 2. | K1, K2, K3, K4, K5, S1, S2, S3, A1, A2, A3 | Group assessment which critically analyses and interprets a marketing situation through a report, essay and/or presentation | Group report/ Essay/ Presentation | 20-40% | | 3. | K1, K2, K3, K4, K5, S1, S2, S3, A2, A3 | Individual marketing planning and strategy development that enable student to apply and contextualise marketing theory to the organisational environment. | Individual report/ Essay | 40-60% |
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