Business Strategy

Unit Outline (Higher Education)

   
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Effective Term: 2027/05
Institute / School :Institute of Innovation, Science & Sustainability
Unit Title: Business Strategy
Unit ID: BUMGT2104
Credit Points: 15.00
Prerequisite(s): Nil
Co-requisite(s): Nil
Exclusion(s): (BUMGT3702)
ASCED: 080301
Other Change:  
Brief description of the Unit

This unit provides undergraduate students with a systematic and applied understanding of business strategy in contemporary, fast-changing environments. Positioned as a mid-course core unit, it builds on foundational management and marketing knowledge and prepares students for advanced study and professional practice.

Students examine how organisations analyse their external environment and internal capabilities, formulate competitive and corporate strategies, and translate strategic choices into coherent business models and executable plans. Particular attention is given to strategic decision-making under uncertainty, dynamic competition, and the implications of digitalisation and artificial intelligence for competitive advantage, organizational boundaries, and value creation.

Grade Scheme: Graded (HD, D, C, P, MF, F, XF)
Work Experience Indicator:
No work experience
Placement Component:
Supplementary Assessment:Yes
Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment
Course Level:
Level of Unit in CourseAQF Level(s) of Course
5678910
Introductory                                                
Intermediate                                                
Advanced                                                
Learning Outcomes:
Knowledge:
Skills:
Application of knowledge and skills:
Other outcomes:
O1.

Analyse internal, external and global business environments using strategic frameworks and evidence to identify strategic issues and opportunities.

O2.

Evaluate strategic choices and trade-offs to create organizational and stakeholder value in diverse business contexts.

O3.

 Formulate and justify strategic responses to organisational challenges in changing business environments.

O4.

Evaluate strategic performance and recommend evidence-based adaptation and renewal.

O5.

Communicate and defend strategic judgements using ethical and professional reasoning.

Unit Content:

Topics may include:

Strategic Diagnosis

  • Foundations
  • External & Industry Analysis
  • Internal Analysis & Strategic Diagnosis

Strategic Choice

  • Business Strategy & Positioning
  • Business Models & Platforms
  • Innovation & Strategic Renewal

Strategic Delivery

  • Global Strategy, Risk & Sustainability
  • Strategy Implementation
  • Strategic Judgement, Communication & Reflection


Graduate Attributes:
 Learning Outcomes AssessedAssessment TasksAssessment TypeWeightingProfessional Standards
1. 1

Analyse the external environment, industry structure, and organisational capabilities to identify strategic issues, opportunities, and constraints using appropriate strategic frameworks.

Individual business diagnostic brief/report

20%-30%
2. 2, 3, 4

Develop and evaluate strategic options by integrating evidence from strategic analyses to formulate justified recommendations for organisational success.

Developing strategic choices - Group project and presentation

30%-40%
3. 2, 5

Defend strategic recommendations through professional communication, demonstrating evidence-based reasoning, implementation awareness, and critical reflection on strategic decision-making.

Defending strategic judgement - Individual live strategy simulation and reflection

30%-40%
Adopted Reference Style:
APA  ()

Professional Standards / Competencies:
 Standard / Competency