| Effective Term: | 2024/05 |
| Institute / School : | Institute of Innovation, Science & Sustainability |
| Unit Title: | Strategic Management |
| Unit ID: | BUMGT3702 |
| Credit Points: | 15.00 |
| Prerequisite(s): | (BUMGT1501) |
| Co-requisite(s): | Nil |
| Exclusion(s): | Nil |
| ASCED: | 080301 |
| Other Change: | |
| Brief description of the Unit |
This course explores the core management challenge of strategy formulation and implementation. This involves identification, assessment and selection of business, corporate, and international strategy choices, all with a view to creating and sustaining competitive advantage. Business strategy addresses the question of how to compete in a given industry or market. Corporate strategy considers choices around industries, activities, and locations. International strategy examines the factors and incentives that influence firms to identify international opportunities. Students will analyse and utilise a range of analytical frameworks, each crucial in achieving strategic competitiveness in firms competing in the global economy. |
| Grade Scheme: | Graded (HD, D, C, P, MF, F, XF) |
| Work Experience Indicator: |
| No work experience |
| Placement Component: | |
| Supplementary Assessment:No |
| Supplementary assessment is not available to students who gain a fail in this Unit. |
| Course Level: |
| Level of Unit in Course | AQF Level(s) of Course | | 5 | 6 | 7 | 8 | 9 | 10 | | Introductory | | | | | | | | Intermediate | | | | | | | | Advanced | | |  | | | |
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| Learning Outcomes: |
| Knowledge: |
| K1. | Analyse the internal and external environment of business and develop business, corporate and international strategy that can enable firms to achieve sustainable competitive advantage |
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| K2. | Appraise a range of international strategies to enable firms to compete successfully in the global economy |
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| K3. | Identify and evaluate wide-ranging business- and corporate-level cooperative strategies |
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| K4. | Recognise the dynamic nature of business and the role of strategy in creating and sustaining competitive advantage |
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| Skills: |
| S1. | Evaluate complex data and information from a number of sources to formulate and implement business, corporate and international strategy |
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| S2. | Consolidate and synthesise the major theories and concepts in developing and implementing a strategic plan |
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| S3. | Conduct SWOT analysis to assist in the formulation of business, corporate and international strategy |
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| S4. | Make strategic decisions in selecting a particular course of action that would provide sustainable competitive advantage |
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| Application of knowledge and skills: |
| A1. | Apply concepts and tools in formulating and implementing strategy for application in firms competing in diverse contexts |
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| A2. | Plan and communicate strategic plans to a wide audience |
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| A3. | Demonstrate knowledge and skills in diverse contexts with responsibility and accountability for continuous learning and professional practice |
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| Unit Content: |
•Strategic management and strategic competitiveness
•The external environment: Opportunities, threats, industry competition, and competitor analysis
•The internal environment: Resources, capabilities, core competencies and competitive advantages
•Business-level strategy
•Corporate-level strategy
•Merger and acquisition strategies
•International strategy
•Cooperative strategy
•Corporate governance
•Organisational structure and controls |
| Graduate Attributes: |
| | Learning Outcomes Assessed | Assessment Tasks | Assessment Type | Weighting | Professional Standards |
| 1. |
K1,K4 S1,S4 A1,A3 |
Applying theoretical material to provide written responses to questions in a range of formats, including short-answer, essay, and case study questions, under examination conditions |
Written/online assessment |
10%-30% |
|
| 2. |
K1,K2,K3,K4 S1,S2,S3,S4 A1, A2,A3 |
Professionally developed strategic plan for a large firm, including an analysis of the external and internal environment; an evaluation of the current business, corporate and international strategy; and recommendations for future strategy |
Written report of a comprehensive, analytical strategic document for a firm competing in a dynamic global economy |
30%-50% |
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| 3. |
K1,K2,K3,K4 S1,S2,S4 A1,A3 |
A comprehensive review of the course material/final assessment |
Final summative assessment |
30%-50% |
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