| Effective Term: | 2024/05 |
| Institute / School : | Institute of Innovation, Science & Sustainability |
| Unit Title: | Strategic Management |
| Unit ID: | BUMGT3702 |
| Credit Points: | 15.00 |
| Prerequisite(s): | (BUMGT1501) |
| Co-requisite(s): | Nil |
| Exclusion(s): | Nil |
| ASCED: | 080301 |
| Other Change: | |
| Brief description of the Unit |
This course explores the core management challenge of strategy formulation and implementation. This involves identification, assessment and selection of business, corporate, and international strategy choices, all with a view to creating and sustaining competitive advantage. Business strategy addresses the question of how to compete in a given industry or market. Corporate strategy considers choices around industries, activities, and locations. International strategy examines the factors and incentives that influence firms to identify international opportunities. Students will analyse and utilise a range of analytical frameworks, each crucial in achieving strategic competitiveness in firms competing in the global economy. |
| Grade Scheme: | Graded (HD, D, C, P, MF, F, XF) |
| Work Experience Indicator: |
| No work experience |
| Placement Component: No |
| Supplementary Assessment:Yes |
| Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment |
| Course Level: |
| Level of Unit in Course | AQF Level(s) of Course | | 5 | 6 | 7 | 8 | 9 | 10 | | Introductory | | | | | | | | Intermediate | | | | | | | | Advanced | | |  | | | |
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| Learning Outcomes: |
| Knowledge: |
| K1. | Analyse the internal and external environment of business and develop business, corporate and international strategy that can enable firms to achieve sustainable competitive advantage |
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| K2. | Appraise a range of international strategies to enable firms to compete successfully in the global economy |
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| K3. | Identify and evaluate wide-ranging business- and corporate-level cooperative strategies |
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| K4. | Recognise the dynamic nature of business and the role of strategy in creating and sustaining competitive advantage |
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| Skills: |
| S1. | Evaluate complex data and information from a number of sources to formulate and implement business, corporate and international strategy |
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| S2. | Consolidate and synthesise the major theories and concepts in developing and implementing a strategic plan |
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| S3. | Conduct SWOT analysis to assist in the formulation of business, corporate and international strategy |
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| S4. | Make strategic decisions in selecting a particular course of action that would provide sustainable competitive advantage |
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| Application of knowledge and skills: |
| A1. | Apply concepts and tools in formulating and implementing strategy for application in firms competing in diverse contexts |
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| A2. | Plan and communicate strategic plans to a wide audience |
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| A3. | Demonstrate knowledge and skills in diverse contexts with responsibility and accountability for continuous learning and professional practice |
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| Unit Content: |
•Strategic management and strategic competitiveness
•The external environment: Opportunities, threats, industry competition, and competitor analysis
•The internal environment: Resources, capabilities, core competencies and competitive advantages
•Business-level strategy
•Corporate-level strategy
•Merger and acquisition strategies
•International strategy
•Cooperative strategy
•Corporate governance
•Organisational structure and controls |
| Graduate Attributes: |
| Federation University recognises that students require key transferable employability skills to prepare them for their future workplace and society. FEDTASKS (Transferable Attributes Skills and Knowledge) provide a targeted focus on five key transferable Attributes, Skills, and Knowledge that are be embedded within curriculum, developed gradually towards successful measures and interlinked with cross-discipline and Co-operative Learning opportunities. One or more FEDTASK, transferable Attributes, Skills or Knowledge must be evident in the specified learning outcomes and assessment for each FedUni Unit, and all must be directly assessed in each Course.
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| FED TASK and descriptor | Development and acquisition of FEDTASKS in the Unit | | Level | FEDTASK 1
Interpersonal | Students will demonstrate the ability to effectively communicate, inter-act and work with others both individually and in groups. Students will be required to display skills in-person and/or online in: • Using effective verbal and non-verbal communication • Listening for meaning and influencing via active listening • Showing empathy for others • Negotiating and demonstrating conflict resolution skills • Working respectfully in cross-cultural and diverse teams. | Level 2 - Student demonstrates some independence within provided guidelines | FEDTASK 2
Leadership | Students will demonstrate the ability to apply professional skills and behaviours in leading others. Students will be required to display skills in: • Creating a collegial environment • Showing self -awareness and the ability to self-reflect • Inspiring and convincing others • Making informed decisions • Displaying initiative | Level 2 - Student demonstrates some independence within provided guidelines | FEDTASK 3
Critical Thinking and Creativity | Students will demonstrate an ability to work in complexity and ambiguity using the imagination to create new ideas. Students will be required to display skills in: • Reflecting critically • Evaluating ideas, concepts and information • Considering alternative perspectives to refine ideas • Challenging conventional thinking to clarify concepts • Forming creative solutions in problem solving. | Level 3 - Student works independently with limited guidance or works within self-determined guidelines appropriate to context | FEDTASK 4
Digital Literacy | Students will demonstrate the ability to work fluently across a range of tools, platforms and applications to achieve a range of tasks. Students will be required to display skills in: • Finding, evaluating, managing, curating, organising and sharing digital information • Collating, managing, accessing and using digital data securely • Receiving and responding to messages in a range of digital media • Contributing actively to digital teams and working groups • Participating in and benefiting from digital learning opportunities. | N/A - Not Applicable | FEDTASK 5
Sustainable and Ethical Mindset | Students will demonstrate the ability to consider and assess the consequences and impact of ideas and actions in enacting ethical and sustainable decisions. Students will be required to display skills in: • Making informed judgments that consider the impact of devising solutions in global economic environmental and societal contexts • Committing to social responsibility as a professional and a citizen • Evaluating ethical, socially responsible and/or sustainable challenges and generating and articulating responses • Embracing lifelong, life-wide and life-deep learning to be open to diverse others • Implementing required actions to foster sustainability in their professional and personal life. | Level 2 - Student demonstrates some independence within provided guidelines |
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| | Learning Outcomes Assessed | Assessment Tasks | Assessment Type | Weighting | | 1. | K1,K4
S1,S4
A1,A3
| Applying theoretical material to provide written responses to questions in a range of formats, including short-answer, essay, and case study questions, under examination conditions | Written/online assessment | 10%-30% | | 2. | K1,K2,K3,K4
S1,S2,S3,S4
A1, A2,A3
| Professionally developed strategic plan for a large firm, including an analysis of the external and internal environment; an evaluation of the current business, corporate and international strategy; and recommendations for future strategy | Written report of a comprehensive, analytical strategic document for a firm competing in a dynamic global economy | 30%-50% | | 3. | K1,K2,K3,K4
S1,S2,S4
A1,A3
| A comprehensive review of the course material/final assessment | Final summative assessment | 30%-50% |
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