Creativity and Innovation

Unit Outline (Higher Education)

   
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Effective Term: 2024/05
Institute / School :Institute of Innovation, Science & Sustainability
Unit Title: Creativity and Innovation
Unit ID: BUMGT3739
Credit Points: 15.00
Prerequisite(s): Nil
Co-requisite(s): Nil
Exclusion(s): Nil
ASCED: 080399
Other Change:  
Brief description of the Unit

This course develops creative problem-solving skills to identify emerging opportunities and challenge conventional wisdoms. The interactive tutorial format allows students to explore ways to be creative and overcome blocks in this process. The creative solutions that come from such interactive learning experiences are then examined for their ability to be successfully exploited as innovations, in the competitive market or as value-added elements to non-market activities in the public sector or non-profit organisations.

Grade Scheme: Graded (HD, D, C, P, MF, F, XF)
Work Experience Indicator:
No work experience
Placement Component:
Supplementary Assessment:Yes
Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment
Course Level:
Level of Unit in CourseAQF Level(s) of Course
5678910
Introductory                                                
Intermediate                                                
Advanced                                        
Learning Outcomes:
Knowledge:
K1.

Relate a variety of creative styles and the principles of creative management to real business problems

K2.

Determine the impact of perception on action in order to advance the creative problem solving process

K3.

Identify appropriate creativity and innovation strategies in a business setting

K4.

Recognise the different processes and determinants of the successful exploitation of innovation

K5.

Support an ethical framework when managing the creativity process

Skills:
S1.

Consolidate and synthesise creative and innovative problem solving techniques to add value in order to solve a problem

S2.

Determine different creative styles to defend how they can add value to the performance of the firm

S3.

Observe and analyse the creative processes and then prepare a defence to cope with blocks to creative problem solving

S4.

Defend the processes and methods of creative problem solving: observation, definition, representation, ideation, evaluation and decision making

Application of knowledge and skills:
A1.

Apply initiative and judgment in developing creative problem solving techniques while practicing and valuing teams, communication, and diversity

A2.

Identify, plan and evaluate a diverse range of decisions, across multiple industries, using appropriate creative problem solving techniques

A3.

Develop specific skills in creative and innovative thinking techniques and then focus on practical application of these skills, both in the classroom when applied to learning activities and during individual and team assignments

Unit Content:

•Spiritual and alternative viewpoints on creativity
•Models for creative problem solving
•Removing blocks to creativity and innovation in business
•Idea generation (creativity enhancement) methods
•Problem identification and definition
•Innovation: Implementing ideas
•Evaluating ideas
•Methods for generating and evaluating creative ideas including brainstorming, mapping, metaphors, networking, intuition, judgement and imaging
•Strategic innovation and change.
•The antecedents of organisational innovation

Graduate Attributes:
 Learning Outcomes AssessedAssessment TasksAssessment TypeWeighting
1.

K1,K2,K3,K4 S2 A1

Tests to assess attainment of required learning outcomes with emphasis on those not previously assessed.

In-class tests, and/or other time constrained assessable tasks

10-20%

2.

K1,K2 S2,S3 A1,A3

Analysis of personal and organisational styles and assessment of strategies for improvement

Essay

30-40%

3.

K2,K3,K4,K5 S1,S3,S4 A1,A2,A3

Research, critical analysis then synthesizing information into an oral presentation using the creative problem solving process.

Group Project Part A - Presentation

20-30%

4.

K2,K3,K4,K5 S1,S4 A1,A2,A3

Research, critical analysis then synthesizing information into a group report using the creative problem solving process.

Group Project Part B - Written report

20-30%

Adopted Reference Style:
APA  ()

Professional Standards / Competencies:
 Standard / Competency