| Effective Term: | 2024/05 |
| Institute / School : | Institute of Innovation, Science & Sustainability |
| Unit Title: | Strategic Enterprise Planning |
| Unit ID: | BUMGT5928 |
| Credit Points: | 15.00 |
| Prerequisite(s): | (At least 90 credit points from program MM9 or MM9.HSM) |
| Co-requisite(s): | (BUMGT5976) |
| Exclusion(s): | Nil |
| ASCED: | 080301 |
| Other Change: | |
| Brief description of the Unit |
This Unit is the second part of the MBA capstone project. It is designed to provide students with a vehicle for integrating the knowledge and skills they have acquired in previous courses in the MBA program and apply the knowledge and skills to professional management and business practice. In this course the students are expected to work in a largely self-directed manner and develop a complete strategic whole of enterprise plan for a new or existing business or other entity. The strategic plan may be developed to address real world business situations or by using case study information. The development of the student`s research, analytical, written and presentation skills will also be emphasised in this course as students prepare and present a case for strategic direction and requisite funding. |
| Grade Scheme: | Graded (HD, D, C, P, MF, F, XF) |
| Work Experience Indicator: |
| No work experience |
| Placement Component: | |
| Supplementary Assessment:Yes |
| Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment |
| Course Level: |
| Level of Unit in Course | AQF Level(s) of Course | | 5 | 6 | 7 | 8 | 9 | 10 | | Introductory | | | | | | | | Intermediate | | | | | | | | Advanced | | | | |  | |
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| Learning Outcomes: |
| Knowledge: |
| K1. | Identify and develop commercially viable business ideas and opportunities |
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| K2. | Distinguish between Corporate, Business Unit, Functional Department and Product level strategic decisions, including comparing and contrasting strategic and operational level goals and plans |
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| K3. | Recognise the inter-dependence of business partnerships and alliances with suppliers, distributors, customers and other identified stakeholders including the broader community |
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| K4. | Appraise the role of business/market research in the development and commercialisation of innovation for the sustainable growth of a business in its industry and community context |
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| K5. | Describe the key elements of a range of generic strategies and the environmental conditions and internal organisational capabilities that best suit their successful implementation |
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| K6. | Defend the need for socially aware responsible plans that focus on the triple bottom line and sustainability |
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| Skills: |
| S1. | Apply analytical tools, frameworks, models and techniques to assist with the collection, classification and presentation of complex market and organisation information |
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| S2. | Critically analyse and synthesise internal organisational and external industry information, macro and global environment related data and develop a strategic level business plan, including within novel and complex settings |
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| S3. | Recognise the limitations of theoretical and practical concepts in management and explain the implications of those limitations |
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| S4. | Work collaboratively with others to develop and communicate business plans |
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| S5. | Reflect critically on theory and evaluate its application to strategic enterprise planning |
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| Application of knowledge and skills: |
| A1. | Plan and execute a persuasive and commercially sustainable strategic business plan in a new situation with creativity and initiative |
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| A2. | Integrate ethical, social and environmental perspectives into the business plan |
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| Unit Content: |
Topics may include: - Strategy and competitive advantage
- External Environment and Industry Analysis
- Hierarchy of corporate objectives and strategies
- Market Research
- Customer Segmentation, target Customers, Products / Services, Value Proposition / Business Charter
- The resource based view of strategy vs the market opportunity based view of strategy
- The concept and derivation of Sustainable Competitive Advantage
- Business Opportunity
- Business Organisation and the Management Team
- The Marketing Strategy
- Operations, IT and HR Strategy
- Financial Structure and Policy
- Risk Management and Contingency Planning
- Long Term Direction and Plans
- Implementation Strategy
- Corporate social responsibility, business ethics and sustainable development
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| Graduate Attributes: |
| | Learning Outcomes Assessed | Assessment Tasks | Assessment Type | Weighting | | 1. | K1, K2, K3, K4, K5, K6, S1, S2, S3, S4, A1, A2 | Prepare a written strategic business plan and the oral presentation of the business plan | Group project; report and oral presentation | 70-80% | | 2. | K2, K3, K4, K6, S1, S3, S5, A2 | Prepare a report which presents reflections on students learning experience during the course | Individual reflective journal | 20-30% |
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