| Effective Term: | 2024/05 |
| Institute / School : | Institute of Innovation, Science & Sustainability |
| Unit Title: | Business Research in Practice |
| Unit ID: | BUMGT6982 |
| Credit Points: | 15.00 |
| Prerequisite(s): | Nil |
| Co-requisite(s): | Nil |
| Exclusion(s): | Nil |
| ASCED: | 080301 |
| Other Change: | |
| Brief description of the Unit |
In this course students’ will gain an overview of business research approaches and methodologies where students apply quantitative and qualitative methods relevant for understanding and/or solving business challenges and problems. The premise of this course is, the knowledge of research methodology and helps research consumers (e.g., managers, business consultants, entrepreneurs) evaluate research and make informed decisions, and hence this course takes an applied approach, with a focus on interpreting both qualitative and quantitative data. In addition, research ethics and project management is introduced. The key learning strategies include interactive group work, skills development workshops, practice exercises and case studies. |
| Grade Scheme: | Graded (HD, D, C, P, MF, F, XF) |
| Work Experience Indicator: |
| No work experience |
| Placement Component: | |
| Supplementary Assessment:Yes |
| Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment |
| Course Level: |
| Level of Unit in Course | AQF Level(s) of Course | | 5 | 6 | 7 | 8 | 9 | 10 | | Introductory | | | | | | | | Intermediate | | | | |  | | | Advanced | | | | | | |
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| Learning Outcomes: |
| Knowledge: |
| K1. | Demonstrate an understanding of the fundamentals of business research and its relevance to solving business problems |
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| K2. | Define contexts suitable for qualitative and quantitative based research methods |
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| K3. | Identify appropriate research techniques, including strengths and limitations |
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| K4. | Infer results from data analysis applicable to business and management challenges or problems |
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| Skills: |
| S1. | Utilise relevant and appropriate sources of secondary data using traditional and electronic information sources, such as, trade journals, newspapers, periodicals, the Internet, and on-line databases |
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| S2. | Utilise relevant and appropriate research methods to provide primary data, such as, observation, interviews and focus group discussion and surveys |
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| S3. | Perform basic data analysis, sufficient to make sense of data |
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| S4. | Interpret results from the data analysis, including implications |
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| Application of knowledge and skills: |
| A1. | Identify and evaluate business research problems and appropriate research solutions |
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| A2. | Apply appropriate methods of collecting primary data including survey instruments, interviews, telephone surveys, and observations |
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| A3. | Apply the analytical procedures and methods relevant to exploratory research |
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| A4. | Develop methods to effectively communicate research results (both numerical and qualitative) to stakeholders |
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| Unit Content: |
•Worldviews, perspectives and decision making
•Identifying and solving business problems
•Research process and methods
•Using technology in research, e.g. Automation, machine learning & AI in market research
•Fieldwork, data collection
•Analysis, making sense of the data, sorting out fact from fiction
•Storytelling from data, communicating to stakeholders
•Insights to activation, ensuring practical outcomes
•Ethics and privacy |
| Graduate Attributes: |
| | Learning Outcomes Assessed | Assessment Tasks | Assessment Type | Weighting | | 1. | K1;K2;K3;K4; S1; S2, S3 A1;A2; A4 | Fieldwork and presentation of insights from fieldwork | Group presentation | 20-30% | | 2. | K1; K2; K3; K4; S1; S2; S3, S4;A4 | Critical evaluation of a business research report or case study | Individual assignment | 30-40% | | 3. | K1;K2;K3;K4; S1;S2;S3;S4; A1;A2;A3;A4. | Research project | Individual or Group report and presentation | 40-50% |
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