| Effective Term: | 2024/05 |
| Institute / School : | Institute of Innovation, Science & Sustainability |
| Unit Title: | International Marketing |
| Unit ID: | BUMKT3705 |
| Credit Points: | 15.00 |
| Prerequisite(s): | (BUMKT1501) |
| Co-requisite(s): | Nil |
| Exclusion(s): | Nil |
| ASCED: | 080505 |
| Other Change: | |
| Brief description of the Unit |
International Marketing further develops the foundation marketing principles by discussing them in an international (global) context. It will identify and allow students to investigate the special characteristics of the international marketplace, and explore the key forces that shape international business. International Marketing will enable students to analyse foreign markets in order to determine the relative attractiveness of a market vis a vis other potential destinations for products and/or services. Various options for market entry will then be considered. This course will consider the implementation of international marketing strategies via marketing mix considerations, with particular regard for cultural, legal and regulatory considerations. As global trade continues to grow dramatically, so understanding and skills pertaining to International Marketing become even more relevant and sought-after across a range of organisations and industries. International Marketing aims to foster the development of business acumen and skills through its emphasis on authentic real world tasks. |
| Grade Scheme: | Graded (HD, D, C, P, MF, F, XF) |
| Work Experience Indicator: |
| No work experience |
| Placement Component: No |
| Supplementary Assessment:Yes |
| Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment |
| Course Level: |
| Level of Unit in Course | AQF Level(s) of Course | | 5 | 6 | 7 | 8 | 9 | 10 | | Introductory | | | | | | | | Intermediate | | | | | | | | Advanced | | |  | | | |
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| Learning Outcomes: |
| Knowledge: |
| K1. | Identify the key forces that shape an international marketing environment |
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| K2. | Describe and evaluate the various options for market entry into a foreign country |
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| K3. | Differentiate between international marketing and domestic marketing factors |
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| K4. | Analyse and assess attractiveness within international markets |
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| Skills: |
| S1. | Analyse and evaluate international markets for their potential in the generation of revenue and profitability |
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| S2. | Develop a marketing mix to enhance effectiveness in an international context |
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| S3. | Design a persuasive international marketing presentation suitable for delivery to senior staff in a business context |
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| S4. | Produce authentic marketing reports suitable for organisational purposes via written communication |
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| Application of knowledge and skills: |
| A1. | Employ a coherent and rational approach to the development of marketing strategies for new international marketing situations |
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| A2. | Apply marketing concepts and theories to diverse real world business scenarios |
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| A3. | Apply critical reasoning and judgement to develop an appropriate marketing mix for a specific International scenario |
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| Unit Content: |
Topics may include: 1.The international environment 2.Market entry 3.Marketing mix considerations in an international context 4.International marketing strategy |
| Graduate Attributes: |
| | Learning Outcomes Assessed | Assessment Tasks | Assessment Type | Weighting | | 1. | K1, K2, K4, S1, S4 | Market attractiveness report | Individual report | 20-30% | | 2. | K3, K4, S2, S4, A1, A2, A3 | Marketing plan | Group report | 10-20% | | 3. | K2, S1, S3, A1 | Presentation to the Board: Craft an engaging and persuasive presentation to outline your rationale and implementation strategy | Board briefing | 10-30% | | 4. | K1, K2, K4, A2 | Demonstrate knowledge and application of international marketing concepts | Exam | 20-60% |
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