| Effective Term: | 2025/05 |
| Institute / School : | Institute of Innovation, Science & Sustainability |
| Unit Title: | Digital Transformation: Service Design (Masters) |
| Unit ID: | GPSIT5010 |
| Credit Points: | 15.00 |
| Prerequisite(s): | Nil |
| Co-requisite(s): | Nil |
| Exclusion(s): | Nil |
| ASCED: | 020109 |
| Other Change: | |
| Brief description of the Unit |
This project prepares students to engage in digital transformation through service design. Teams will learn foundational skills in research, prototyping, and strategic planning, working with real-world problems to create digital service solutions. The course introduces key methods and tools used in service design projects, preparing learners for further studies and professional application |
| Grade Scheme: | Graded (HD, D, C, P, MF, F, XF) |
| Work Experience Indicator: |
| No work experience |
| Placement Component: No |
| Supplementary Assessment: |
| Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment |
| Course Level: |
| Level of Unit in Course | AQF Level(s) of Course | | 5 | 6 | 7 | 8 | 9 | 10 | | Introductory | | | | |  | | | Intermediate | | | | | | | | Advanced | | | | | | |
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| Learning Outcomes: |
| Knowledge: |
| K1. | Analyse and articulate the core principles and advanced methodologies of service design within the context of digital transformation, integrating theoretical and practical perspectives. |
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| K2. | Synthesize knowledge of the iterative process of developing and refining prototypes for user-centered service design, incorporating feedback loops and user testing insights. |
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| K3. | Assess the strategic importance of aligning service design strategies with user needs and business objectives, integrating insights from both qualitative and quantitative data. |
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| Skills: |
| S1. | Conduct comprehensive primary and secondary research for service design purposes, utilizing advanced analytical tools and methods to generate actionable insights. |
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| S2. | Design and present sophisticated user journey maps, personas, and service prototypes, employing advanced visualization techniques and storytelling methods to effectively communicate design concepts. |
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| S3. | Utilize advanced tools and methodologies to develop and justify service design recommendations, incorporating iterative feedback and strategic insights into the decision-making process. |
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| Application of knowledge and skills: |
| A1. | Analyse and apply research findings to define and articulate complex service design problems, integrating advanced problem-solving techniques to address identified issues. |
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| A2. | Develop and refine high-fidelity prototypes that align with user needs and business goals, utilizing iterative design processes and user feedback to ensure effectiveness and relevance. |
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| A3. | Conduct a reflective evaluation of the service design process and team outcomes, both in-person and online, applying advanced analytical methods to assess effectiveness, identify areas for improvement, and integrate lessons learned into future projects. |
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| Unit Content: |
Sprint 1 (2 Weeks) Introduction to service design and digital transformation. Teams will explore the problem scenario, define project goals, and set up project roles and responsibilities. Sprint 2 (2 Weeks) Teams will collect and analyse data using primary and secondary research methods to identify user needs and service design opportunities. Sprint 3 (2 Weeks) Teams will develop user personas and journey maps to visualise the service experience, focusing on aligning with user needs. Sprint 4 (2 Weeks) Teams will create simple prototypes based on the research and user journey insights. This sprint focuses on iterative design and feedback loops. Sprint 5 (2 Weeks) Teams will refine their prototypes based on feedback, perform basic usability testing, and make necessary adjustments. Sprint 6 (2 Weeks) Teams will present their final service design solutions to stakeholders, accompanied by a reflective report on the process, outcomes, and areas for improvement. |
| Graduate Attributes: |
| | Learning Outcomes Assessed | Assessment Tasks | Assessment Type | Weighting | | 1. | K1, K2, S1, S2, A1 | A report analysing primary and secondary research findings, focusing on user needs | Research Findings and User Analysis | 20-30% | | 2. | K3, S3, A2 | A simple prototype of the service design solution, with iterations based on feedback. | Prototype Development | 25-30% | | 3. | K2, K3, S3, A3 | A team presentation of the final service design solution, accompanied by a reflective report. | Final Presentation and Reflective Report | 40-55% |
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