| Effective Term: | 2024/05 |
| Institute / School : | Institute of Health and Wellbeing |
| Unit Title: | Data Analytics for Sport Management |
| Unit ID: | ISMAN2006 |
| Credit Points: | 15.00 |
| Prerequisite(s): | Nil |
| Co-requisite(s): | Nil |
| Exclusion(s): | Nil |
| ASCED: | 080399 |
| Other Change: | |
| Brief description of the Unit |
This unit introduces students to the application of an analytics framework for sport organisations. The unit aims to provide students with knowledge and skill to perform data analysis utilising real world data to reveal patterns of behaviour and trends to inform decision makers in sport management. The content includes; data analytic frameworks and data mining; the gathering and preparation of data; data visualisation and effective communication of data analytics to key stakeholders. The context of data will focus on sport participation, customer relationship management, sport events, sport facilities and fan engagement. |
| Grade Scheme: | Graded (HD, D, C, P, MF, F, XF) |
| Work Experience Indicator: |
| No work experience |
| Placement Component: | |
| Supplementary Assessment:Yes |
| Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment |
| Course Level: |
| Level of Unit in Course | AQF Level(s) of Course | | 5 | 6 | 7 | 8 | 9 | 10 | | Introductory | | | | | | | | Intermediate | | | | | | | | Advanced | | |  | | | |
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| Learning Outcomes: |
| On successful completion of the unit the students are expected to be able to: |
| Knowledge: |
| K1. | Identify and describe the utilisation and benefits of data analysis in sport management practice. |
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| K2. | Describe the data analytics framework and explain the major stages of data analysis. |
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| K3. | Classify data by type including text, numeric, date/time and geographic data types, including identifying the differences between numerical and categorical, discrete and continuous, and structured and unstructured data. |
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| K4. | Describe and explain privacy, security and ethical considerations when collecting, analysing and presenting data. |
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| Skills: |
| S1. | Prepare data for visual analysis by cleaning, validating and formatting data sources. |
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| S2. | Compile and develop visual analytics and dashboards using business intelligence software. |
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| S3. | Critically evaluate information using data analytics techniques to inform decision making in developing innovative recommendations, plans and strategies. |
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| Application of knowledge and skills: |
| A1. | Compile, clean and organise real-life data in preparation for performing a data analysis. |
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| A2. | Design and develop a data dashboard to deliver visual analytics to inform trends and strategic decision making. |
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| A3. | Develop and present an analysis of real-life data for a sport organisation providing insights, recommendations and identifying data assumptions and limitations. |
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| Unit Content: |
This may include:
• Data analytics in sport management
• Collecting data for sport management
• Preparing sports data for analysis
• Sports participation analytics
• Analytics for Customer Relationship Management (CRM)
• Event analytics
• Facility analytics
• Engaging with fans
• Effective communication of sports data and analysis |
| Graduate Attributes: |
| Federation University recognises that students require key transferable employability skills to prepare them for their future workplace and society. FEDTASKS (Transferable Attributes Skills and Knowledge) provide a targeted focus on five key transferable Attributes, Skills, and Knowledge that are be embedded within curriculum, developed gradually towards successful measures and interlinked with cross-discipline and Co-operative Learning opportunities. One or more FEDTASK, transferable Attributes, Skills or Knowledge must be evident in the specified learning outcomes and assessment for each FedUni Unit, and all must be directly assessed in each Course.
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| FED TASK and descriptor | Development and acquisition of FEDTASKS in the Unit | Learning outcomes
(KSA) | Assessment task
(AT#) | FEDTASK 1
Interpersonal | Students will demonstrate the ability to effectively communicate, inter-act and work with others both individually and in groups. Students will be required to display skills in-person and/or online in: • Using effective verbal and non-verbal communication • Listening for meaning and influencing via active listening • Showing empathy for others • Negotiating and demonstrating conflict resolution skills • Working respectfully in cross-cultural and diverse teams. | Not applicable | Not applicable | FEDTASK 2
Leadership | Students will demonstrate the ability to apply professional skills and behaviours in leading others. Students will be required to display skills in: • Creating a collegial environment • Showing self -awareness and the ability to self-reflect • Inspiring and convincing others • Making informed decisions • Displaying initiative | Not applicable | Not applicable | FEDTASK 3
Critical Thinking and Creativity | Students will demonstrate an ability to work in complexity and ambiguity using the imagination to create new ideas. Students will be required to display skills in: • Reflecting critically • Evaluating ideas, concepts and information • Considering alternative perspectives to refine ideas • Challenging conventional thinking to clarify concepts • Forming creative solutions in problem solving. | Not applicable | Not applicable | FEDTASK 4
Digital Literacy | Students will demonstrate the ability to work fluently across a range of tools, platforms and applications to achieve a range of tasks. Students will be required to display skills in: • Finding, evaluating, managing, curating, organising and sharing digital information • Collating, managing, accessing and using digital data securely • Receiving and responding to messages in a range of digital media • Contributing actively to digital teams and working groups • Participating in and benefiting from digital learning opportunities. | Not applicable | Not applicable | FEDTASK 5
Sustainable and Ethical Mindset | Students will demonstrate the ability to consider and assess the consequences and impact of ideas and actions in enacting ethical and sustainable decisions. Students will be required to display skills in: • Making informed judgments that consider the impact of devising solutions in global economic environmental and societal contexts • Committing to social responsibility as a professional and a citizen • Evaluating ethical, socially responsible and/or sustainable challenges and generating and articulating responses • Embracing lifelong, life-wide and life-deep learning to be open to diverse others • Implementing required actions to foster sustainability in their professional and personal life. | Not applicable | Not applicable |
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| | Learning Outcomes Assessed | Assessment Tasks | Assessment Type | Weighting | | 1. | K1, K2, K3, K4, S3 | Multiple choice and short-answer questions to demonstrate continuous understanding of unit content | Online quizzes | 10-20% | | 2. | K3, S1, A1 | Compile, clean and organise data for performing a data analysis | Individual lab file and report | 15-30% | | 3. | K3, S1, S2, A2 | Design and develop a data dashboard to present visual analytics and facilitate interpretation of data | Individual lab file and report | 20-30% | | 4. | K3, K4, S1, S2, S3, A3 | Develop and present a sport management analysis of a sport organisation, providing insights and recommendations and identifying data assumptions and limitations | Individual report and video presentation | 30-50% |
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